I’m Gabriela, owner of Chalk and Notch
Hi, I’m Gabriela, the owner of Chalk and Notch patterns. I’m a pattern maker and a mom. I went to college for Fashion Design to become a fashion designer but fell in love with the art of pattern making. I was lucky to work in the apparel industry as both a pattern maker and a product developer for 8 years but ultimately decided the apparel industry was not for me.
In 2015, I found the sewing community through blogs on Pinterest. I was excited about transferring my industry skills to build a sewing pattern company, a more ethical alternative to fast fashion. I released my first Girls’ pattern in November of 2015 and released my first Women’s pattern in 2017. I am so thankful to have found this incredible online sewing community. I started this business on my own, but it’s been exciting to grow and work with amazing makers along the way.
Since Chalk and Notch is still a small business, I don’t have any full-time employees, but I work with trusted contractors. I am so grateful to have a professional grader, web developer, and graphic designers that I can rely on. More regularly, I work with Emi, our Copy Editor, who has worked with me since 2015, and Nicole, who joined the team this year as our Marketing Coordinator. Together we make a great team, and I’m excited to introduce them to you. This year we also have a group of fantastic blog contributors who write tutorials for the blog. You can meet our 2021 Chalk and Notch Collaborator Team in our post here.
Our mission at Chalk and Notch is to offer stylish, professionally drafted patterns with detailed instructions while creating a welcoming community. We offer many resources on our blog to inspire and ensure you can sew our patterns with confidence. Including photo sew alongs, fitting resources, and fabric sourcing posts. We hope you trust and enjoy sewing Chalk and Notch patterns for years to come.
Along with creating a trusted product, we want our customers to know, Chalk and Notch and our team stand against racism. We are committed to working with Black Makers and Makers of Color. We have also pledged to work only with fabric companies and partners who believe in supporting the global movement of Black Lives Matter. Our education on how to better serve the sewing community is ongoing, and we will continue to do better.
Thank you for stopping by!
Emi Shimokawa – Copy Editor
Emi has been addicted to words and reading since she was a young girl, and worked as a copyeditor, proofreader, and translator for several years before joining the Chalk and Notch team. She learned to sew after the birth of her children, and recently started sewing for herself. She hopes one day to have a handmade wardrobe for herself and her children (for as long as they will allow her to sew for them). Her obsessions include photography, anything to do with cherry blossoms, and collecting fabric, though not necessarily in that order.
As the copy editor for Chalk and Notch, Emi edits the sewing pattern tutorials, blog posts, and newsletters.
Nicole Merritts – Marketing Coordinator
Nicole has sewn most of her life but fell in love with garment sewing after taking a college sewing class in 2010. Her passion for fabric and sewing deepened while spending five years working in an independent fabric shop. She’s been regularly documenting her sewing on her blog, Merritts Makes, since 2016. Outside of sewing, Nicole is a mother of one. She enjoys reading, learning new creative skills, and eating tacos.
As the marketing coordinator for Chalk and Notch, Nicole creates and edits blog content, writes newsletters, and helps in coordinating our Contributor Team.